Worldwide spending on digital ads entered $350 billion in 2020 and is projected to reach $786 billion by 2026<\/p><\/blockquote>\n\n\n\n
So you have a high chance if you can get your products right up there where they can see it. And then worldwide spending on digital ads entered $350 billion in 2020 and is projected to reach $786 billion by 2026. So, yes more companies would continue spending on ads. <\/p>\n\n\n\n
I<\/em>nteresting fact: A twist to using ads is that 70 – 80% of users ignore sponsored ads in search results. Some might even distrust the company advertising itself. How to go around this? If you are using sponsored ads, ensure you also invest in SEO, so your posts can also rank organically. <\/em><\/p>\n\n\n\nOther types of content marketing include: <\/p>\n\n\n\n
ebooks<\/li> Case studies<\/li> Infographics<\/li> Influencer<\/li> User Generated content<\/li> Case studies<\/li><\/ul>\n\n\n\n <\/figure>\n\n\n\nBENEFITS OF CONTENT MARKETING TO YOUR BUSINESS<\/h2>\n\n\n\n <\/figure>\n\n\n\nSo, now that you understand content marketing, let us get to the benefits. What\u2019s in it for you?<\/p>\n\n\n\n
1. BUILD BRAND AWARENESS FOR YOUR BUSINESS<\/h3>\n\n\n\n86%!<\/strong> Yes, that is the percentage of content marketers that achieved brand awareness through content marketing! <\/p>content marketing institute<\/cite><\/blockquote>\n\n\n\nBy the way, brand awareness just means how much people know about your brand and your products.<\/em> So you think of buying a phone and maybe Samsung or Apple comes to mind. You think of a cold drink, and Coke or Fanta comes to mind? When your target audience begins to think of your products this way, then your brand awareness is hitting it. Content would do this easily for you. The figures do not lie. Brand awareness is one of the top 3 goals of brands all over the world. Why should your brand be left out? I mean, how else are you trying to build brand awareness if not through content marketing? <\/p>\n\n\n\n2. CONTENT MARKETING BUILDS LOYALTY AND TRUST FOR YOUR BUSINESS <\/h3>\n\n\n\n This is so important for any business. When you help people, it\u2019s easier for them to trust you enough to purchase from you. It also becomes easier for them to become loyal to your brand and even recommend you to their friends and family. Still doubting, ok, check out this fact: <\/p>\n\n\n\n
96% of the most successful content marketers say that content marketing has helped them build trust with their customers<\/p>visme.co<\/cite><\/blockquote>\n\n\n\nSo, almost 10 of 10 successful content marketers would say it builds trust. That means it works and works well. <\/p>\n\n\n\n
3. YOU CAN BUILD THOUGHT LEADERSHIP WITH CONTENT<\/h3>\n\n\n\n It is easier for people to trust you when you have a functioning website and several blogs on a topic than when you have nothing to show your level of expertise. Through content, you can contribute to existing knowledge based on your experience in the business. You can make recommendations that can be helpful for other businesses because you have been doing it for a while. When your clients see this, they perceive you as an expert in your field and are more likely to buy from you because you know what you are talking about. <\/p>\n\n\n\n
4. CONTENT MARKETING CAN GENERATE MORE LEADS AND CONVERSIONS<\/h3>\n\n\n\n Using Call To Action (CTAs) which you can place anywhere in your content, you can generate more leads for your business. Infact, some stats say that businesses that use content marketing can generate six times more leads than those that do not. Think about it, that is 6 times the number of leads you have right now without content marketing! You just have to create great content and then tell your audience what you want them to do. Your conversions would ultimately come from those who follow your content. <\/p>\n\n\n\n
5. INCREASE YOUR VISIBILITY WITH SEO<\/h3>\n\n\n\n SEO can make your business blow up big time. Although it is not overnight, the results over time are remarkable. You can get organic traffic and put your business on the first page of google with content. The more content you have on your site, the higher your chances of ranking with relevant keywords and giving people valuable content that they need. So your audience would stay on your site for longer periods. Google receives this information and sees your website as credible. It is a positive feedback effect that can continue for years..<\/p>\n\n\n\n
6. CONTENT MARKETING CAN BE DONE ON A BUDGET<\/h3>\n\n\n\n You do not have to break the bank to start content marketing. Even if you run a small business, there are packages that can work well with your budget. Of course, content marketing for small businesses is a bit different from what larger companies do. But it is possible to make the most of what you have. With good research, great content and content promotion skills, content marketing is possible at every level. Bigger budgets of course mean better tools, expertise and more research, but smaller businesses can still do content marketing with what they can afford. It costs very little to run a website and put out quality blogs every week. Content marketing would still work for your small business!<\/p>\n\n\n\n
7. EDUCATE YOUR AUDIENCE <\/h3>\n\n\n\n Well, this is apparent. Just like what this post seeks to do. 79% of businesses want to educate their customers about things that are related to their brand or products. How to use their products, things that they should know before using their products, relevant information about their products and how they can get the most of their products. It might not be directly even related to their products, but maybe some information that might be useful to customers. The goal is to add value no matter what, and content marketing is one of the most effective ways to do that.<\/p>\n\n\n\n
8. CONTENT MARKETING WILL SET YOU APART FROM YOUR COMPETITION<\/h3>\n\n\n\n The fact that some of your competitors are not doing this is a very good reason to start doing this! <\/p>\n\n\n\n
Only about 37% of businesses have a documented content marketing strategy. <\/p>optinmonster.com<\/cite><\/blockquote>\n\n\n\nAnd the thing with content marketing is that if you do not plan it, you are really planning to fail!<\/p>\n\n\n\n <\/figure>\n\n\n\nGet ahead of your competition and beat them to it! Some have started but fallen by the wayside, why not continue and continue to reap the rewards of your content marketing efforts years from now? Join the best and the smartest in the game. Start content marketing for your business today!<\/p>\n\n\n\n
Resources:<\/p>\n\n\n\n
Ultimate guide to content marketing 2021<\/a>(Hubspot)<\/li>Successful content marketing for small businesses<\/a><\/li><\/ol>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Content Marketing – This term is almost everywhere these days. But this article intends to explain in simple terms what it is and how it can help your business. But before explaining content marketing, we must first understand “content” and “marketing.” What is content? Content in the most basic form refers to information. Information that […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[14,13,11,12,15],"yoast_head":"\n
Content Marketing Basics and How it can Benefit Your Business - Writersco<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n