Hubspot found <\/a>that marketers that engage in content marketing are 13X more likely to see a positive ROI. Imagine that, 13 times more! Don’t be among the guys that don’t prioritize content marketing.<\/p>\n\n\n\n6. INCREASED LOYALTY AND CUSTOMER RETENTION<\/h3>\n\n\n\n You keep turning quality content out, and your customers would stay. They would stay because you are helping them to solve their problems and make their business better. They would also stay because your consistency reminds them of what you do every time. It’s like you are constantly reminding them of your brand and what you do every time you post something. It is so effective. If you keep telling people to buy from you, they will soon get tired of your content. But you keep teaching, informing, entertaining or helping their businesses, and they would keep coming back!<\/p>\n\n\n\n
7. MAINTAIN CONSISTENCY<\/h3>\n\n\n\n It’s incredible how content marketing is self-sustaining. An effective content marketing strategy helps you stay consistent with content marketing. Yes! For instance, part of planning content marketing involves creating an effective SEO content calendar. So, you have a schedule for when and where to publish. Your writing is well structured, and you are not running after every random topic or trend. This way, you are well organized, and it is easier to be consistent when there is a structure<\/p>\n\n\n\n
8. A NEVER ENDING POOL OF IDEAS<\/h3>\n\n\n\n I have experienced this over and over. As you start content marketing, from planning to execution, ideas would start forming and developing. You might notice a gap somewhere in your content while analyzing or even writing. As I am writing this post, I have written several content ideas down that we would work on here at Writersco. There is just more and more.<\/p>\n\n\n\n
9. ESTABLISH YOURSELF AS AN AUTHORITY<\/h3>\n\n\n\n Consistent content marketing efforts would eventually establish you as an authority. When you consistently keep writing about a subject matter, your audience would begin to perceive you as an authority in that niche. This means better credibility and trust in your brand ad your products. <\/p>\n\n\n\n
10. CONTENT MARKETING GIVES FOCUS TO EVERY FORM OF MARKETING<\/h3>\n\n\n\n Content marketing would enter email marketing, social media marketing<\/a>. It would help you see which of your blogs can be turned into a video. It would also help you know which would be better as an infographic. Content marketing is the roadmap for every other form of marketing. Actually, it is evident that there is no marketing without content. And whenever content would be used, content marketing must be in place!<\/p>\n\n\n\nSo, there you have it, 21 definitions of content marketing, 7 themes common to all, and 10 benefits of content marketing. <\/p>\n\n\n\n
It\u2019s time to start effective and strategic content marketing!<\/p>\n","protected":false},"excerpt":{"rendered":"
What is Content Marketing? This question is one that people continue to ask every year. When people ask, they might not even understand the extent of what they’re asking. But several industry experts have different content marketing definitions based on different perspectives. But the idea is still very much the same. It is still content […]<\/p>\n","protected":false},"author":2,"featured_media":461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[14,13,3,7,11,53,12,54,19,15],"yoast_head":"\n
21 Definitions of Content Marketing and 10 Most Important Benefits - Writersco<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n