The internet has undergone various significant changes from what it used to be. Back then, people who mainly used the internet were considered young and experienced. Now, almost everyone uses the internet to answer most of their questions. People are more likely to run their queries through search engines than ask their neighbours for answers. This change is, indeed, a remarkable evolution for the world. However, it puts plenty of pressure on content creators because this evolution has expanded the market they need to reach and they must create unique content on their websites in order to carve an audience for themselves.
Statistics show that search engines like Google encounter an average of 3.5 billion searches per day. Google has to give fresh answers to about 3.5 million questions to provide the best user experience possible. That’s why Google has an algorithm to distinguish between original content and duplicated ones. Experts estimate that Google updates its algorithm about 500 to 600 times each year. This shows that providing unique content and answers is one of its top priorities.
How Can You Create Unique Content for Your Website?
Of course, content creators are not left out of the mix. Since people now carry out most of their operations online, there has been an increasing need for proof of credibility in business. That is why we now have over 1.17 billion websites in the world. Out of this number, over 200 million of them are active. Therefore, each content creator must compete with 200 million other content and ensure that theirs stands out. Content creators now have the responsibility to provide content to help their websites stay relevant on various search engines.
But how can they do that? How does one provide unique content that beats a million others? It sounds like a grand affair that seems almost impossible to achieve. But we’re here to tell you that it’s possible. This article will outline different ways to identify and create unique content that could help your website reach new heights. So, if you’ve been struggling with creating unique content for a while, this article is for you.
How to Know If Your Content Is Unique
It is no news that unique content is the key to getting your website to the first page on relevant Google searches. However, creating duplicate content can be tempting, especially when doing research. In most of these cases, many people don’t even realise that it’s what they’re doing. This little mistake eventually hurts their site rankings and reputation. Therefore, you need to be able to identify unique content to know if yours fits that description.
The first thing you need to do is to understand what duplicated content means. When content is duplicated, it appears on more than one website. Google defines it as a sentence or group of identical or vastly similar sentences across various contexts. So, how do you know if your content is unique? The most common method people use is to copy about ten words from their sentences and paste them into google. You’ll need to add quotation marks at the beginning and end of your sentence to get more authentic results. If your content is duplicated, Google will show you various other pages where people can find that content.
Another way to identify if your website is unique is by using free and premium tools to check for duplicated content. These tools include Copyscape, Grammarly, Duplichecker, Plagium, etc. As a rule, I ensure that not more than 3-4% of my website content exists anywhere else. If these tools show that it has gone beyond that, I rewrite the entire content. Besides these tools, there are many proven tips and tricks to ensure that your website content stays as unique as a fingerprint.
7 Helpful Tips for Creating Unique Content for Your Website
When people talk about providing unique content, they immediately think of Copyspace and the likes. However, these apps can’t do all the work for you. A bulk of it still rests on you. Those apps should only serve as support. Therefore, here are some helpful tips you can use to achieve this:Identify your values: when starting a business or launching your brand, you set different standards that your business must maintain. This action helps ensure that your business stands out from other businesses providing similar services. These standards you set for yourself can be considered values. And each brand sets different values to ensure that customers pick them over the others.
To get unique content, you need to focus on unique things. With your values in place, you don’t have to look for that unique thing you need to focus on. Once you focus on them instead of other people, you’re sure to provide content as valuable as gold.
#1. Identify your target audience and tailor your content around them:
Every brand has a target audience and market they want to reach. Your audience should always be your guiding force whenever you create content because it defines uniqueness. How? Every audience you’re trying to reach has certain unique cases among them. So, if you tailor your content around three to four of these unique cases, you can never go wrong.
#2. Use a conversational tone:
people often believe that how you speak should be different from how you write, but that’s not true. Both of them should be alike because it helps engage your audience better. Imagine reading a website content that makes you feel like you’re in a business meeting. You’d be too bored even to read further to know what that website is about.
#3. Use strong headlines:
Do you remember what I said about dealing with 200 million more content on the internet? Imagine how your audience views this if this already sounds like a lot to you as a content creator. These are the people that barely have time to check the details of all their searches. The primary thing helping them is headlines. A compelling headline can help reel your audience in or cause them to sieve you out of their million options.
#4. Feature your past works:
No one likes a business that is all talk, especially if they can’t access you physically. If you want to draw in clients from all over the country, the major way is to have an excellent online presence. They want to know that all the hype on your website is real. You should always provide a section where you feature your past works. This shows themthey’re in the right hands.
Apply SEO practices: One thing better than creating unique content on search engines is being able to optimize those search engines. Every search engine has an algorithm that helps rank content from the least important to the most important. One might ask, “How do you identify important content?” Users are an essential part of every search engine. So, important content means content that speaks to the needs of users. Therefore, search engine optimization involves providing important content that puts you on the first page of relevant Google searches.
To make this happen, you need to apply certain SEO practices. These include optimizing page speed and images, making your website user-friendly, and using internal links effectively.
#5. Update Your Website Regularly
As the world evolves, many other things develop with it. The unique things two years ago might become stale bread this year. Therefore, you need to keep track of recent trends and find ways to add your special spark to them.
Why Do You Need Unique Content for Your Website?
As you already know, people encounter various websites every day. Even more, businesses are now creating websites to reach their audience better. But why do you have to go the extra mile in creating website content? The first reason is that it shows your brand’s authenticity level. People always want to ensure that they’re dealing with a legit business and that you’ll genuinely provide unique services to them. By giving them unique content, you build and establish trust among your clients. This is one of the crucial things you need to keep your customers loyal to you. It’s the factor that makes them pick you despite what others offer them.
Another reason you need unique website content is that it portrays the image of your business. If your website is organized and sparkles with creativity, it shows that your brand reflects the same. This helps your audience decide whether they want to associate with you or not. Finally, unique website content is sure to keep the customers flowing. You’re meeting their needs and doing it uniquely. There’s no reason for them not to keep flowing.
The evolution the world experiences these days beautifully defines the saying, “There is nothing new under the sun.” Almost everyone is providing similar services and content. To top it off, more people are now establishing websites. But to make yours stand out, you need to go for uniqueness with a sprinkle of simplicity. It seems like a distant dynamic to reach, but it’s closer than you think. It’s in your values, business operations, and target audience.
Creating content for your website becomes easier when you start seeing things from that perspective. This gives you the massive customer flow you need to keep your business on top.