Content Marketing has probably become the most used word in the Marketing industry. Everyone seems to tilt in that direction, and the reasons for this are not farfetched; there are amazing results to show for it if you are doing it right. It is a no-brainer that traditional marketing is becoming less and less effective with every passing moment. So, if you are a person with big dreams for your business, and such dreams do not include Content Marketing, you might want to tweak those dreams a little.

Research has shown that the vast majority of marketers have adopted Content Marketing. It is also interesting to note that the most successful companies (that seem to not need much visibility because of their wide acceptance) make use of Content Marketing. For instance, John Deere, Microsoft, Cisco Systems, and P&G all use Content Marketing to ensure their visibility. Indeed, Content Marketing is not exclusive to the big boys in the Marketing industry as small businesses and one-man shops are intentional about developing Content Marketing structures for their businesses. So, you have no excuse as a business owner.

What is Content Marketing?

The Content Marketing Institute has defined Content Marketing as a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately to drive profitable customer action.” With Content Marketing, you are not so invested in pitching your product or services but in providing relevant content to your prospects and customers to help them with their issues. You are constantly giving them a reason to trust your products and services, which they would eventually go for because of the constant relevant attractions you have given them.

Think of Content Marketing in the context of a guy who is interested in a girl, but doesn’t go directly to her to tell her how he feels about her. Instead, he is intentional about knowing the things important to the girl and using such things to get her attention such that when he finally approaches her, it is almost impossible for the girl to not find him interesting.

A key to being successful in Marketing is by not being obsessed with shoving your products or services down the throats of prospects without paying attention to their needs. Instead, you are focused on solving their problems with your content and at the same time building a solid foundation of trust in your products and/or services.

Content Marketing Tips for Improving Business Visibility

It is not enough for you to know what Content Marketing is or that your business needs it, you need to also understand how to successfully pull it off such that your business enjoys excellent visibility. This piece has been written to shed light on important content marketing tips you need to know to improve your business visibility. WritersCo as an organization is big on helping individuals and businesses to achieve their content marketing dreams, and this is one such way.

Why don’t we dive into some interesting Content Marketing tips that will turn your business around?

Content Marketing Tip #1: Define Your Target Audience

As much as creating content is an exciting endeavor to embark on; creating content without a target audience in mind is an exercise in futility. So, before you make those videos, jingles, and slides, you want to be sure of the people you are sending them out to. Think about an audience rather than customers. For instance, you wouldn’t want to go perform a Hip-hop song in a show in Austria that is tagged an “Opera show.” People in such an audience know what they are looking forward to, and it is certainly not some high-tempo rap song. The same applies to Content Marketing. You want to define your audience and give them something that aligns with their needs.

As much as you are interested in making content, you are also interested in transforming visitors into customers.

Tip #2: Reuse and Repurpose Content

Who says your content has to be in a single format?

You can always adapt your content into different formats such that as much as you are giving your audience what they need, you are also giving it to them in different dimensions. For instance, this article from WritersCo is written content. However, we can choose to adopt other formats like videos, slide presentations an infographic, and perhaps a series of tweets. You want to give your customers a reason to come back every time; so, you might want to spice things up a little bit with variety.

However, it is important to note that not every form of variety might be suited for the type of content you give. So, you want to make sure you do not go out of context in delivering variety.

Content Marketing Tip #3: Go for Evergreen Content

In planning what content to give your audience, you must think long-term because Content Marketing is not a sprint, it is a marathon. You want to ensure that the shelf life of your content is such that it is relevant even after a long period. This is because customers might not need or understand certain aspects of your content at a point, but there may come a point where they need it and reference can easily be made to such content. This is not to say there won’t be certain content that is needed for specific ephemeral purposes. The goal, however, should be that your content should be more evergreen than not.

Tip #4: Be Open to Learning from Others

Whatever anyone knows today is a product of learning from others. Therefore, you should be open-minded and try to observe the things those excelling in Content Marketing are doing. There are great examples of Content Marketing around; so, you can explore as much as you want to.

Tip #5. Originality

This point perfectly flows from the preceding point. This is because in as much as you are learning from others, you also want to sustain your originality so you can give your customers a reason to stay. If they can find exactly what you offer elsewhere, why do they need to stick with you? You should aim to create your distinct voice such that you stand out among the numerous voices in your industry. Your distinctiveness and originality could come from the way you present your ideas, the way you interact with your audience or the general outlook of your brand.

Content Marketing Tip #6: Ensure the Readability of Your Content

If you tilt more toward written content, you must ensure that you can communicate to your readers(audience) in clear and relatable terms. Nowadays, people are not so interested in reading stuff. Therefore, you want to strive hard to ensure that your written content can take the attention of your prospectives. Make your written content catching, relatable, conversational, and most importantly, valuable.

Tip #7: Think SEO

When planning, it is also expedient that you think about SEO and how optimized your content is for visibility. SEO helps your content gain more traffic, and who doesn’t like some extra traffic? Certain terms help your content attract much more traffic; such terms and elements should be integral parts of your content. You can identify such terms in Google Analytics although it is not the easiest of tasks. However, you can also search for site reports.

Think SEO, Think Traffic!

Content Marketing Tip #8: Measure Your Content and Learn

You need to be very aware of how well your content is doing or otherwise. When you are keeping tabs on how far your content is going, you can know what type of content receives wide acceptance and which has not done well. Do not underestimate the effect of analyzing and measuring the performance of your content. It informs you on subsequent steps to take in your Content Marketing journey. Google Analytics and PI Datametrics among others are useful tools for measuring the performance of your content.

Tip #9: Focus More on Quality than Quantity

Quality always stands out even in small numbers. Do not fall into the trap of esteeming quantity over quality. You should always remember that the primary reason you have an audience is because of what you have to offer. Ensure that you give out quality and that you are consistent with it. In the long run, your audience may not remember how much content you put out. However, they will surely remember the content that proffered solutions to their problems.

Content Marketing Tip #10: Create a Niche for Yourself

It is good to know something about everything. However, it is much better to be a pro and the go-to source for specifics. When you concentrate on a particular niche, it helps you to reach more people. This is because people would come to know you as someone who is knowledgeable on a particular subject. Of course, it means you have to be consistent and have so much to offer. Make relevant content and become the point of reference when it comes to a particular niche.

Tip #11: Adopt Relatable Messaging for Better ROI

It is expedient for you to note that every content marketing resource should be influenced by a data-driven approach. Your content marketing strategy should not only be marketing-centered but also align with the overall business objectives.

Content Marketing Tip #12: Address Knowledge Gaps   

The degree to which your content marketing is successful is the degree to which it addresses your audience’s needs. One such need is knowledge. Your content should narrow the knowledge gaps why providing answers to queries from your audience. To pull this off, you must be able to conduct extensive research and dive into a thorough analysis of your competitors so you can find loopholes and block them with the appropriate content.

Tip #13: Invest in Mobile Ads

Do you know that Marketers spent $341 billion on mobile advertising in 2021? They did this because they realized that their potential customers would contact them through these ads. That seems like a huge risk to take, but the results show that it was the right risk. It cannot be overemphasized that to reach your target audience you must utilize mobile advertising to the fullest.       

Tip #14: Choose permanent social media content over seasonal content

You may want to prioritize permanent social media content over seasonal content because of return visitors and conversions, among other factors. Your marketing initiative is more likely to succeed with permanent posts than with ephemeral ones that last 24 hours.  

Tip #15: Promote guest posting

You can increase your visibility by adding new content to existing content (especially blogs). After adding new content, you should also encourage your audience to share your guest pieces on social media platforms. Guest posting also helps improve SEO ranks.

Content Marketing is the new “Eldorado” in the Marketing industry. You should be intentional about exploring it to the highest level if you desire to see the change you want in your business. An excellent Content Marketing strategy might just be the missing piece in your business.